Project Description

Dior – ‘I Feel Blue’ – Experience, Shanghai

For Dior’s Pret-a Porter show, MDH created one of its largest hologram setups to date – a 30m by 8m hologram catwalk of unprecedented scale. The opening night saw an audience of more than 1000 guests, as Dior’s 2 day spectacular “I Feel Blue’-experience exceeded all expectations. Original Christian Dior dresses met with state of the art interior design by industry vanguards Bureau Bertak and a spectacular fashion show of unprecedented scale: 5m tall models whirled around the catwalk, for the ultimate fashion hologram experience. With the “I Feel Blue”- event, Dior’s Maria Grazia Chiuri bathed Shanghai’s fashionable West Bund Art Centre in blue. MDH’s holograms built the centre-piece of this unique fashion extravaganza.
Concept: Dior & Bureau Bertak
Architectural Design: MDH Hologram
Technical Setup: Apex
Installation and Setup: MDH Hologram & Studio Tangram
Content Consultancy: MDH Hologram