Project Description


ARTROOMS is a showcase of today’s most awe-inspiring artists, selected by an international jury, displayed within the elegance and glamour of the Meliá White House. For the first time in the UK, MDH Hologram show cases it’s World Expo Silver Award winning content using newest technology and approach to ensure all senses of the viewer are touched to leave an unforgettable imprint.

Displayed on MDH’s newest product- Eyemagic the artistic approach to the content surprised audiences at ARTROOMS and left mesmerised by the mixture of optical illusion, visual creativity and design with the wow factor that advertising a product must have.

Underwater Love by Studio Tangram & MDH Hologram
Eyemagic by MDH Hologram
Concept and Production: Federica and Giovanni Palma
Art Direction: Oliver Gingrich
3D Development: Bishal Chowdhury
Technical Direction: David Buchanan
Press & PR: Olga Cooper